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Put the focus on your customers
Show them how important they are. Create tailor-made customer experiences, give every touchpoint and every encounter your fullest attention and ensure an unforgettable, positive customer journey. No matter where you stand in terms of transformation, we're here for you.
Happy people make better business
Customer-centric transformation – this includes the development and implementation of new processes and activities. Customer-centric transformation applies to many areas: from marketing and sales to pricing, distribution and services. Our strategy-led, data-driven, and technology-enhanced solutions enable you to integrate a wide range of customer resources and offer optimised experiences to your customers.
This not only creates the best possible experience for your customer, but at the same time successful business results for you.
PwC is the partner you can trust to successfully master your digital transformation. Start a new era for your company!
See the success of customer-centric transformation
Companies around the globe carry out projects to reorganise their business processes. PwC surveyed more than 700 executives from a number of industries and countries to learn what insights successful innovators have gained in transforming the way they interact with their customers. What makes them successful?
Design your customer journey with growth in mind
Design your customer journey with growth in mind
Together with you, we develop customer strategies based on the needs of your customers. We ensure that your strategies are backed by reliable analytics, and we design buyer journeys that harmonise with your customers’ values.
What you’ll get:
a customised commercial strategy
commercial operating models
data-driven market and customer segmentations
new business models
service design
customer interactions with sophisticated AI
Address your target group personally
You know what your customers want. But do you also know what they need? Intelligent, data-driven marketing is more than just technology – it combines target groups, data, budget and creativity into a unified customer experience. We help you to find out more about your customers and to better understand their journeys.
What you’ll get:
CMO strategies
agile marketing
strategic marketing planning and resource management
marketing automation and customer analytics
marketing and meeting clouds (Salesforce, SAP, Adobe, Google)
optimisation of marketing spendings
customer journey interaction design
Turn leads into sales
A commerce platform and partner ecosystems are powerful tools for increasing conversion rates, revenues, and profitability. We help you to stay connected with your customers and partners in a completely new way throughout the entire customer life cycle. We’ll guide you throughout your transformation journey, from strategy and realisation to platform implementation and integration – across all business units.
What you’ll get:
CPQ (configuration, price and offer)
Customer Life Cycle Management (CLM)
e-commerce (with Salesforce Commerce Cloud)
retail execution solution
partner and supplier relationship management
customer and partner community clouds with Salesforce
development and optimisation of sales journeys
Sell more efficiently and intelligently
How do you achieve the best possible market price? Smart pricing brings new opportunities. To take advantage of them, you need to strengthen your own pricing power. With our pricing tool and our smart pricing analyses, you have excellent instruments at hand to analyse customers’ willingness to pay for your products and to maximise your profit.
We support you in automating sales processes and increasing your operational productivity.
What you’ll get:
pricing strategy and implementation
dynamic pricing
revenue management
implementation of the Salesforce Sales Cloud
pricing for new products
Contact:
Nicole Hackl
Contact us
Nicole Hackl
Use customer-centricity as a growth driver
Customer-centricity pursues clear business goals and creates competitive advantages. By developing and implementing a customer experience and engagement strategy, you can make your company fit for the future. Use customer-centricity as a growth driver for your company. We will guide you from generating insights to implementing customer experience management.
What you’ll get:
overall customer service and engagement strategy
improved lead generation and customer loyalty
touchpoint analyses and optimisation of touchpoints and purchase decision processes
implementation of customer experience management
digital service and field service solutions with Salesforce
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Actual usage: use cases from everyday digital life
Others tell you long stories. We show you finished projects. Explore the possibilities that digital transformation has ready for you and your customers.
CX par excellence
Precise situation analysis and action matrix for new approaches in digital transformation.
Focus on the customer
A holistic concept for multi-channel communication with various target groups.
Data Architecture
Brand perception and marketing strategy for a complex big-data platform.
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