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Lead the Digital and Web Accessibility with PwC

Harness the transformative power of accessibility with our team of experts

Strategic Importance of Accessibility

Europe's largest minority

135 million Europeans live with a disability.

Visual Impairment

1 in 30 Europeans are blind.

Hearing Impairment

190 million Europeans live with some degree of hearing loss.

Motor Impairment

5 million
Europeans are wheelchair users.

Cognitive Impairment

108 million Europeans live with a cognitive impairment.

Advanced Age

1 in 4 Europeans have a long-term disability.

Enhanced User Experience, Accessibility & Compliance –
Meet the June 28, 2025 Deadline

Accessibility is not just about inclusivity—it is a legal requirement with a fast-approaching deadline. By June 28, 2025, businesses must ensure their digital assets comply with accessibility regulations, including the Barrierefreiheitsgesetz in Austria and the European Accessibility Act. Non-compliance could result in legal risks, reputational damage, and financial penalties.

Ensuring accessibility before the deadline not only keeps your business compliant but also enhances usability for all users, creating a more seamless and inclusive digital experience. Now is the time to act—check your accessibility compliance today!

Check your accessibility compliance now!

Expanded Reach and Business Impact

Accessbility: Essential for some, useful for all

Adhering to accessibility standards like WCAG 2.2 not only ensures compliance but also enhances market reach. You tap into a broader audience, including individuals with disabilities, aging populations, and users relying on assistive technologies. An accessible digital presence improves brand reputation, customer loyalty, and long-term business sustainability.

Digital and web accessibility is a strategic imperative to elevate your brand, enhance user experiences, and mitigate risks. Here's how:

Enhanced User Experience through Accessibility
Enhanced
User Experience

Accessibility lies at the heart of delivering seamless and inclusive digital interactions. By ensuring that your digital assets are accessible to all users, regardless of their abilities, you foster usability, empower individuals with disabilities, and create a positive brand perception that resonates with all users.

Expanded Reach and Market Penetration
Expanded Reach and Market Penetration

By complying with accessibility guidelines, you're, in fact, tapping into a broader market segment, including individuals with disabilities, aging populations, and those using assistive technologies. Capturing the loyalty of diverse audiences improves your reach, brand advocacy, and word-of-mouth referrals.

Promoting Brand Loyalty and Trust
Promoting Brand Loyalty and Trust

Prioritizing accessibility demonstrates your commitment to inclusivity and promotes trust and goodwill among customers and stakeholders. When users perceive your brand as accessible and inclusive, they're more likely to develop a sense of loyalty and affinity, leading to repeat business and positive brand associations.

Mitigating Legal Risks and Compliance
Mitigating Legal Risks and Compliance

The Barrierefreiheitsgesetz (Accessibility Act) reinforces in Austria the European Union’s regulations to reduce digital barriers and follows the Web Content Accessibility Guidelines (WCAG) as a guideline for accessible web content. Accessibility initiatives also align with ESG objectives and enhance corporate reputation.

Navigating digital accessibility requires a well-defined & systematic approach.

PwC helps you identify web accessibility gaps in digital products and services and provides remediations to meet accessibility guidelines.

PwC's Proven 6-Step Approach to Digital Accessibility

We provide end-to-end digital accessibility solutions through a structured, results-driven methodology:

1. Digital Accessibility Assessment

Technical evaluation, semantic analysis, detailed gap analysis

2. Remediation Plan

detailed catalog of measures, prioritization and validation

3. Implementation

Implementation of measures, reworking the design library

4. Re-Check & Usability Test

User acceptence testing, detailed results report

5. Preparation for WACA Certification

Preparation for WACA Certification, mapping websites, content and functions

6. Accessibility Training

sensitization and training, individually tailored courses

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1. Digital Accessibility Assessment
  • Technical evaluation of websites in accordance with WCAG 2.2 AA and the Accessibility Act to identify gaps.

  • Semantic analysis of page content for comprehensibility, clear wording, and meaningful metadata (e.g., alternative texts for images).

  • Deliverable: Detailed gap analysis for technical and semantic evaluation.

2. Remediation Plan
  • Development of a detailed catalog of measures based on gap analysis findings.

  • Prioritization and validation of findings with stakeholders.

  • Deliverable: Specifications for remedying defects, corrective measures, and prioritization strategy.

3. Implementation
  • Implementation of measures by dedicated front-end resources.

  • Reworking the Design Library for accessibility integration.

  • Deliverable: Design and implementation of accessible code and provision of code snippets and design components in Figma.

4. Re-Check & Usability Test
  • User acceptance testing and final review of implemented measures.

  • Preparation of a detailed results report for approval.

  • Deliverable: A comprehensive test report comparing accessibility requirements before and after implementation.

5. Preparation for WACA Certification
  • Preparation for WACA certification based on a specific catalog of measures.

  • Mapping websites, content, and functions for the WACA audit and alignment to requirements.

  • Deliverable: WACA checklist.

6. Accessibility Training
  • Sensitization and training of relevant employees (editors, developers, designers, project managers, product owners).

  • Individually tailored training courses to integrate accessibility standards into long-term processes.

  • Deliverables: Full training documentation & Accessibility Maturity Assessment.

Legal and Regulatory Compliance
Legal and Regulatory Compliance

Failure to adhere to the EAA and WAD can result in legal repercussions. Prioritizing accessibility ensures legal compliance and minimizes risks.

Enhanced Reputation
Enhanced Reputation

Demonstrating inclusivity and equal digital access to digital assets can boost an organization's reputation and brand image.

Market Expansion
Market Expansion

Making digital assets accessible broadens the customer base, including people with disabilities, a significant market segment.

Improved User Experience
Improved User Experience

User-friendly and inclusive digital products and services increase customer satisfaction, for higher customer loyalty and retention rates.

Proven Results: Accessibility Impact in Action

We have successfully delivered accessibility improvements for major organizations, ensuring compliance and enhancing digital usability for thousands of users.

Accessibility Gap Analysis & Remediation for a European Bank

  • Comprehensive accessibility assessment for public interfaces.
  • Identification of over 100 critical WCAG 2.2 issues.
  • Tailored remediation plan for full compliance.

Accessibility Upskilling & Training for a European Financial Institution

  • Customized training program for business analysts and developers.
  • Hands-on accessibility testing workshops.
  • Accessibility integration into development workflows.

Prototype of Accessible Front-End Interfaces

  • Design of consumer loan MVP with accessibility specifications.
  • Mock-up reation for mobile and desktop interfaces.
  • Design & Accessibility UAT testing.

Functional Specifications for Accesibility Remediation

  • In-depth analysis of design systems for WCAG conformity.
  • Definition of 700+ actionable specifications.
  • Expertise in UX/UI design, front-end development, and business analysis.
Governance, Analysis, Development, Quality, Strategy, Accessibility Assessment

Next Steps: Let’s Check Your Accessibility Compliance

Request a High-Level Accessibility Report

Let us evaluate your digital accessibility and provide actionable insights.

Book a Consultation with Our Experts

Discuss your compliance challenges and remediation strategies with our accessibility specialists.

Implement a Tailored Accessibility Strategy

Leverage our expertise to integrate accessibility into your digital transformation roadmap.

Let’s make your digital presence inclusive, compliant, and accessible to all!

Web Accessibility - Send us your questions, schedule a consultation, request a proposal

Meet the PwC Accessibility Team

Our accessibility specialists bring a unique blend of expertise in compliance, UX/UI design, front-end development, and business analysis:

Enzo Orsi

Technology Consulting Partner, PwC Austria

+43 699 163 05 20 9

Email

Marie-Alexia Hennes

Digital Accessibility Product Owner, PwC Austria

+43 676 559 95 05

Email

Lorena Barrera

Digital Accessibility Designer & Auditor, PwC Austria

+43 699 163 05 99 7

Email

Dariya Sharafan

Digital Accessibility Designer & Auditor, PwC Austria

+43 676 535 94 81

Email

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