Virtual Reality in Real Estate

Virtual Reality is promising for businesses

Virtual Reality (VR) is a digital simulation of a 3D picture or an specific, framed environment. Users can interact with VR models intuitively in a realistic way. VR is designed for immersive user experiences and requires appropriate equipment, usually high-tech glasses or helmets.

By immersing the user in a virtual three-dimensional environment, spatial data of buildings or products is made tangible. Although virtual reality is often associated with games and entertainment, and has its origins here as well, VR applications are also very promising for businesses today. Already in the early 80s, VR headsets were used  in the entertainment industry. However, since the technology was far from mature stage, the technology disappeared from the stage for a long time. Only with the mobile computing power available today, appropriate graphics cards and 3-D image data from cameras and scanners, the hype is being regained.

You can use VR to edit, reduce, enlarge and experience objects in all directions in a virtual model. Even for brokers, the use of technology can bring great benefits. The prospect no longer has to visit the property on-site, but can do so at any time and from any location - if the necessary equipment is available, which is generally manageable with a small gadget for the smartphone.

Through virtual reality, there is the opportunity in the corporate context to conduct risk-free testings of new developments. The use of this technology is much cheaper than to develop and then constantly adapt real applications. Facilitating VR, companies have unprecedented flexibility in development processes. However, a look in the field of virtual reality poses risks such as user privacy, hardware and data security, which should all be considered. In addition, the technology faces the challenge that the processing of 3-D content is highly complex and thus cannot be applied without expert advise.