2025 Outlook

Global M&A Industry Trends in Technology, Media & Telecommunications

Global M&A Industry Trends in Technology, Media & Telecommunications hero image
  • Insight
  • 10 minute read
  • January 28, 2025

The AI boom and continued technology and business model disruption will keep technology, media and telecommunications an active area for M&A in 2025.

Barry Jaber

Barry Jaber

Strategy&, Global Technology & Telecoms Deals Leader, PwC United Kingdom

Bart Spiegel

Bart Spiegel

Global Entertainment & Media Deals Leader, PwC United States

Dealmakers are starting 2025 with greater optimism around M&A opportunities in the technology, media and telecommunications (TMT) sectors. TMT is at the heart of the AI boom, which is both paving the way for deals and setting off a capital spending 'super cycle' that is seeing TMT companies invest in energy and real estate. At the same time, headwinds that slowed dealmaking in the past two years—including high inflation, the higher cost of capital, geopolitical tensions and regulatory challenges—have eased, particularly in the US, creating a more favourable dealmaking environment.

Global TMT deal volumes in 2024 were 27% below 2023 levels, but in early 2024 we started to see a recovery in deal values, particularly in the technology sector with several larger deals being announced. We expect this momentum to grow. The new US administration’s focus on deregulation may support more megadeal (deals greater than $5bn) activity in TMT, which, when combined with further interest rate cuts by central banks, could improve executive confidence—a key factor behind M&A. These macro factors—coupled with the proliferation of AI across sectors, the rivalry between new and traditional linear media, and the continued transition and delayering of the telecom industry—may drive an increase in both M&A volumes and values in 2025.

76%

of TMT CEOs who made a significant acquisition in the past three years plan to make one or more acquisitions in the next three years.

Source: PwC’s 28th Annual Global CEO Survey, January 2025

TMT is seeing fewer deals but higher deal values

Technology continues to represent an outsized portion of the TMT sector, and we expect this will continue in 2025. In 2024, the technology sector accounted for 83% of TMT deal volume and 75% of TMT deal value. While deal volume in the technology sector declined 29% in 2024 compared to the prior year, deal value increased by 33% over the same period, indicating a trend toward larger deals. These increases were mostly driven by the software subsector which accounted for 65% of technology deal value in 2024.

Software deal volume declined by 33%, while deal value increased by 38% from $229bn in 2023 to $316bn in 2024. While fewer deals are occurring, software companies are being acquired at higher valuations compared to last year, reflecting rate reductions, the impact of AI and a recovery in equity markets.

‘The AI capex "super cycle" will present investment opportunities for many sources of capital. Combined with resurgent equity markets and valuations, and a significant backlog of PE exits, this will spur TMT M&A in 2025.’

Barry Jaber,Strategy&, Global Technology and Telecommunications Deals Leader, PwC UK

Jump ahead to read our subsector trends

Spotlight: AI is setting off a capital expenditure 'super cycle'

The worldwide surge in interest in AI is leading to a sharp increase in capital expenditures that may affect other capital allocations. However, this shift increases opportunities to capture market share and value through strategic acquisitions lower in the value chain.

Investing in AI

AI is attracting investment from corporates and private capital, particularly in countries where the technology is more advanced. The US, in particular, is attracting significant investment, not just from big tech players domestically but from overseas investors. In January 2025, President Trump announced a $500bn joint venture between OpenAI, Oracle and SoftBank which aims to build a network of data centres to power AI development in the US.

Corporates are choosing to invest in higher growth market segments such as data analytics, automation, language processing, and generative AI, to augment their current product or services and position for growth. Some of the largest deals of 2024 are emblematic of this trend. For instance, Cisco's $28bn acquisition of Splunk and HPE’s $14bn acquisition of Juniper Networks were driven in part by the desire to enhance AI networking capabilities. Similarly, Thomson Reuters’ acquisition of Materia was explained by Thomson Reuters Chief Product Officer David Wong as part of the company’s plan to ‘provide each professional we serve with a Gen AI assistant, transforming work and unifying the entire customer experience’.

The Chinese company DeepSeek has shown that highly capable large language models (LLMs) can be developed with significantly less investment than many had previously thought. Although this could have implications for mid-term capital expenditure on AI infrastructure, it is unlikely to diminish investment in the coming months as AI demand continues to grow. Additionally, there is considerable scope for further innovation in LLMs, and new model architectures may still prove to be resource hungry as researchers continue to push to new frontiers.

Focus on data centres

Substantial capital investments by major tech firms are causing a ripple effect through the value chain, creating vibrant M&A opportunities particularly around data centres and the energy solutions and infrastructure that support them.

Some of the most attractive assets in the AI space are already securing private equity (PE) investment as evidenced by DigitalBridge and Silver Lake’s $9.2bn equity investment in Vantage Data Centers, a global provider of hyperscale data centre campuses, which are considered to be better suited for AI’s increased demands on IT infrastructure. 

According to Gartner, data centre capacity is expected to expand at a five-year CAGR of 28.3%, driven by the proliferation of big data analytics, the internet of things and generative AI. One especially notable example of this is Blackstone’s $16bn acquisition of AirTrunk which completed in December 2024. With this deal, Blackstone intends to capitalise on the estimated $2tn in capital expenditure projected to facilitate new data centre construction globally. 

The build-out of these data centres presents significant challenges in both energy and resource management due to their high energy consumption. This has heightened interest in innovative energy solutions, such as nuclear power, which offers clean, carbon-free energy and high energy density. Recent transactions—such as Google’s deal with Kairos Power for small modular nuclear reactors and Amazon’s $650m acquisition of Talen’s nuclear data centre campus—underscore the strategic emphasis on integrating sustainable energy solutions into data centre operations, which is expected to be a deal driver throughout 2025. The market’s belief in the transformative potential of AI may actually mute some M&A activity in TMT as corporate players with strong balance sheets continue to divert capital to AI-related capital expenditure that may otherwise have been used for dealmaking. Nonetheless, we expect other factors may mitigate the impact on M&A, such as deregulation, which typically is supportive of corporate mergers and acquisitions.

Key themes driving M&A in 2025

Big tech’s capital investment needs

In 2024, major technology companies like Amazon, Meta and Google significantly ramped up their capital expenditures, driven largely by their focus on AI, as noted above. For example, Microsoft, in its Q3 2024 earnings release, reported a 79% year-over-year increase in capital expenditures to $14bn, primarily for its Azure cloud platform. Similarly, Meta announced in its Q3 2024 earnings release that its capital expenditures grew 36% year over year. Despite these significant investments, supply chain constraints are limiting AI data centre capacity expansion, which leads us to expect a continuation of significant capital investment in 2025.

Elevated spending raises critical questions about the long-term implications for these traditionally high-margin businesses. Software firms now face substantial infrastructure spend to keep up with booming AI demand. As this trend becomes the norm, the traditional business model of high-margin, low-capital intensity software companies may be changing. 

Geopolitical changes may invigorate M&A 

The regulatory environment for M&A in the TMT industry may begin to shift significantly under the new Trump administration in the US. Trump campaigned on policies that could reshape the regulatory environment, and his appointment of new chairs of the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) is expected to result in the introduction of new policies and potentially the reversal of some existing policies of the prior administration. For example, the FCC could ease regulations in the technology sector, and the FTC could take a less aggressive stance on antitrust enforcement. Tariffs and other trade restrictions could also be imposed. While these would be US policy measures, each would likely have global implications on other economies. From an M&A perspective, a deregulated environment is likely to boost M&A, but the complex regulatory landscape in the US and beyond will likely mean the impact on M&A trends will be territory and sector specific.

‘The global entertainment and media M&A landscape is poised for transformative change in 2025 thanks to pent up demand and anticipated deregulation.’

Bart Spiegel,Global Entertainment and Media Deals Leader, PwC US

Interest rate relief

Markets are finally seeing some relief after a prolonged period of high interest rates that significantly increased the cost of capital and dampened M&A. The US Federal Reserve is expected to continue to gradually cut rates in 2025, as are the European Central Bank and the Bank of England. As access to lower-cost capital increases, we expect financial sponsors to account for a greater share of TMT deals, reversing a shift towards corporates which occurred during 2023 and 2024. Some of the largest TMT deals announced in the second half of 2024 show early signs of the resurgence of PE investment such as Blackstone’s aforementioned $16bn acquisition of AirTrunk, Blackstone and Permira’s $13bn proposed acquisition of Adevinta, and Blackstone and Vista’s $8.4bn proposed acquisition of Smartsheet.

TMT is well positioned to gain proportionately more than other sectors from potential rate cuts. The valuations of TMT companies ballooned during the pandemic on expectations of high growth and low interest rates. Now, the strength of the US equity market, as evidenced by the Nasdaq hitting all-time highs buoyed largely by the performance of Mega Cap TMT companies, is an indication of the sector’s rebound. Furthermore, assets that were acquired by PE at high valuations during the pandemic may now realise more palatable exit valuations as rates come down. 

Global M&A trends in technology, media and telecommunications

Semiconductors are riding the AI wave

The semiconductor sector is a core beneficiary of the AI surge. Behind the sudden rush of consumer-facing chatbots and B2B software upgrades with AI capabilities, lies a reliance on chips to power them. This, in turn, is driving demand for specialised semiconductors such as graphics processing units (GPUs) because of their parallel processing capabilities.

We expect to see continued investment throughout the semiconductor value chain as companies try to optimise their businesses for this new era. For example, Intel recently announced its plan to separate foundry operations into an independent subsidiary inside of Intel, while simultaneously announcing a deal to produce AI chips for Amazon. In November, the Biden-Harris administration in the US finalised $7.9bn in direct funding to Intel to support Intel’s $100bn investment plans to expand American semiconductor manufacturing and technology leadership. With the US CHIPS Act signed into law in 2022, many semiconductor companies will continue to receive federal subsidies over the next few years, further positioning the US semiconductor industry to capitalise on the growing AI market. Additionally, AMD’s proposed purchase of ZT Systems for $4.9bn aims to increase the company’s engineering and IP capabilities to compete in the AI data centre space, in which NVIDIA has been extremely successful. 

The mix of PE and corporate deal activity demonstrates PEs conviction in the AI boom and many are placing bets. Semiconductor deal volume shifted towards corporate buyers by 7% in 2024 but deal value has shifted towards private equity buyers by 14%. So while corporates are still acquiring a greater number of semiconductor firms, deals transacted with PEs are commanding higher values. We expect increased PE investment in the space to continue into 2025, including investments in upstream beneficiaries of the AI boom.

IT services firms are becoming increasingly attractive

A trend towards large IT services transactions is taking shape, driven by the AI boom and the need for enhanced computing and storage capabilities. Recent deals in the IT services sector include the Blackstone acquisition of AirTrunk, X.AI’s $6bn equity financing and EQT’s $3bn acquisition of global digital consultancy and IT solutions provider Perficient.

The IT services sector represents an increasing portion of technology dealmaking. During 2024, IT services’ share of technology deal volumes increased from 14% to 18% and deal values increased from a 19% share to a 20% share. IT services average deal sizes tend to be higher than in the software sector ($146m versus $105m in 2024), and a growing number of megadeals suggests that IT services may be a more prominent focus for dealmakers in 2025. While the number of IT services deals are not expected to overtake those in software any time soon, we do see an opportunity for increased deal activity in the sector throughout 2025.

Software continues to occupy the top spot


Key technologies such as cloud computing, AI, and cybersecurity are significant factors contributing to software M&A activity. In 2024, the software sector accounted for 65% of technology deal value and 48% of overall TMT deal value. Software deal value grew by 38% between 2023 and 2024, bolstered by some of the largest deals announced in TMT. To put software’s performance into perspective, deal values increased by $87bn between 2023 and 2024, surpassing the growth of the other technology subsectors by approximately 150%. Software deals accounted for half of the top 10 TMT deals in 2024.

 

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Source: LSEG and PwC analysis
 

Although software deal values have increased between 2023 and 2024, deal volumes remain down which is largely attributable to the macroeconomic, geopolitical and regulatory headwinds. However, the growth in deal values in a market with lower deal volumes illustrates the move towards larger, more strategic transactions and platform deals, a trend we expect to continue in 2025.

‘New Media’ is replacing the old guard

The recent US election highlighted an emerging trend across the global media landscape: new media has become a formidable competitor to the traditional linear media model, in which content is delivered according to a predetermined schedule.

New media channels such as podcasts and YouTube, along with user generated content on social media platforms such as Instagram and TikTok, have seen a significant increase in viewership over the years, often rivaling or even surpassing traditional channels such as broadcast or cable news.

This shift is underscored by the current relevance of podcasts and social media as powerful vehicles for reaching large audiences, suggesting that this transition may already be well underway.

For example, US podcaster Joe Rogan’s interview with Donald Trump in October 2024 before the US election garnered approximately 26 million views on YouTube alone in its first 24 hours. That same month, initial viewing figures for cable TV channel CNN’s town hall with Kamala Harris were 3.3 million views. This stark contrast offers valuable insights into the rise of new media and should prompt many of the traditional media companies to re-evaluate their strategies, relevance and access to consumers.

Transformative M&A is considered a likely option as companies assess their current portfolios and look to divest non-core assets which don’t align with their future strategy. For example, the four-way split by the French mass-media holding company Vivendi, which separately listed its advertising company Havas, publishing firm Louis Hachette, and pay TV and film company Canal+ in December 2024 was intended to allow Vivendi to raise capital, reduce debt and focus on its core activities, while also attracting new investors and strategic partners for the separately listed businesses. Additionally, in November 2024, Comcast announced its plan to spin off its NBCUniversal cable TV networks, along with complementary digital assets.

As viewership patterns shift and new technologies emerge, understanding content reach and consumer engagement becomes more important than ever. Significant moves — such as Spotify signing Joe Rogan for $250m and, Amazon securing YouTube sensation Mr. Beast for $100m — illustrate the growing value of new media content. As new technologies reshape how consumers engage with content, companies that successfully adapt their strategies to these emerging media could gain a decisive competitive advantage.

Experiential live entertainment

With shifting demographics coming out of the pandemic, consumers have reoriented towards a love of immersive experiential entertainment ranging from live concerts and sporting events to content-specific immersive events. This change in customer behavior creates future revenue opportunities, specifically around monetising established intellectual property (IP). Additionally, live entertainment presents opportunities for unpaid marketing as eventgoers have a preference to share their experiences on social media.

We see this shift in consumer behavior occurring globally, and across sub-sectors. For example, Netflix has been actively monetising IP through The Squid Games Experience, a 60-minute live-action experience in New York’s Times Square. In 2025 Netflix also plans to open two permanent immersive experiential venues (with live events, gift shops, and restaurants) in Dallas and Pennsylvania. NBCUniversal Hollywood Horror Nights opened in locations across the world from Los Angeles to Singapore and Tokyo. In video games, Nintendo opened an interactive museum in Kyoto that is so popular that tickets are available only via a lottery system. These examples show how capital can be allocated to new media to leverage existing IP and promote yearlong revenue opportunities which may prompt further deal activity in 2025. 

In sports, TGL is a new golf league created by Tiger Woods and Rory McIlroy that has started to host 3v3 tournaments in stadiums such as SoFi to promote simulation golf as a live sporting event. This provides further evidence of the shift away from the old-guard TV broadcast to a more immersive and engaging experience for viewers around the globe. Across industries we expect capital to flow into live experiential entertainment in different ways and through some novel deal structures.

Portfolio optimisation continues to produce stable deal flow

Portfolio optimisation continues to be a defining theme across the telecommunications sector. Telecom operators are continuously analysing their portfolios for value, with many moving toward a ‘puretone’ telecom model versus the multitone integrated model from years past. This means identifying opportunities to increase market share or delayering and carving out less-profitable elements to fund future growth.

Europe has seen continued activity related to portfolio optimisation, with large multinationals combining assets—such as the $19.5bn merger of Vodafone and Three. Furthermore, portfolio optimisation has been pronounced in the satellite and data centre subsectors, where deal activity has increased and has the potential to grow further in 2025. In Thailand, the $6.7bn merger and restructuring involving Gulf Energy Development, Intouch Holdings PCL, and Singtel Strategic Investments led to an increase in deal values in the Asia Pacific region. This deal, together with increased deal values more broadly, could signal returning deal flow and larger deal values in the telecom industry going forward, both in Asia Pacific and globally.

Dealmakers orbit the satellite sector

The biggest satellite deal of recent years (the $3.1bn merger of SES and Intelsat) was announced in 2024, and the geopolitical environment is poised to produce further tailwinds for the subsector. President Trump has close ties with Elon Musk, and his appointed FCC chairman, Brendan Carr, has supported satellite initiatives and historically voted against telecom regulation. This may prove to be a potent mixture for Musk’s SpaceX, creating a more favourable environment for transactions and prompting consolidation in the private satellite space. Furthermore, the attempted $9.75bn merger between Dish and DirecTV, even though it was ultimately abandoned, indicates appetite for industry consolidation.

M&A outlook for technology, media and telecommunications in 2025

A shifting market, where regulatory hurdles and high interest rates are diminishing encumbrances to deal-making, record dry powder, and a private equity exit backlog, coupled with significant innovation led by AI, will drive M&A activity in 2025 in TMT.

Our commentary on M&A trends is based on data from industry-recognised sources and our own independent research. Specifically, deal values and volumes referenced in this publication are based on officially announced transactions, excluding rumoured and withdrawn transactions, as provided by the London Stock Exchange Group (LSEG) as of 31 December 2024 and accessed between 6–9 January 2025. Our analysis has also been supplemented by additional information from S&P Capital IQ and our independent research. Certain adjustments have been made to the source information to align with PwC’s industry mapping.

All dollar amounts are in US dollars. Megadeals are defined as deals greater than $5bn in value. The average deal size is determined by dividing the total deal value by the number of deals that have a disclosed deal value. Any deals without a disclosed value are excluded from the calculation, ensuring that only deals with known values are used to determine the average. 

Barry Jaber is PwC’s global technology and telecommunications deals leader and a leading practitioner with Strategy&, PwC’s strategy consulting business. He is a partner with PwC UK. Bart Spiegel is PwC’s global entertainment and media deals leader. He is a partner with PwC US.

The authors would like to thank the following colleagues for their contributions: Brian Burns, Ian Coykendall, Florian Groene, Justin Ingram, Victor Myers, Caleb Park, David Samuel and Alex Schmitt.

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