Customers are engaging with banks through whatever means are most convenient for them. Sometimes that means calling the call center, logging into their portal on the website, opening the internetbanking app, or initiating a chat session.
Whatever the manner that the customer chooses to engage, it is important to keep in mind that customer journeys are not linear and it is the banks’ responsibility to continue to follow the customers as they navigate winding paths. Banks need to be as relevant, personal and frictionless as possible.
When: May, 5th, 9.00 – 10.00 a.m.
Where: Online Webcast
The future of digital business is not in the amount of data but in the quality of its analysis.
To make the most of your time, we will cover a lot of ground in tight time frame. Here is our agenda:
9.00 | Welcome and warm-up // Andreas Hladky and Enzo Orsi, PwC |
9.15 | Keynote: Be the bank that builds better Customer Experience // Michel van Woudenberg, Oracle |
9.35 | ECDP for banks LIVE: In this live demonstration you will see how banks leverage an enterprise customer data platform to orchestrate machine learning determined next best offers to maximize product per customer, increase customer satisfaction and conversion rate. // Alberto Sessa, Oracle |
9.50 |
Q&A session |
in cooperation with
Voice of Digital Vienna: our speakers have defined digital transformation for years, and continue to aim higher.
Andreas Hladky,
PwC Digital Consulting Austria
A pioneer of the Digital Marketing and Digital Transformation scene in Austria, Andreas Hladky already introduced fresh digital concepts hatched in the US with clients of his Vienna based event management agency Hallamasch. Seeing the need for digital services in other sectors grow, he founded the pace setting digitial transformation agency point of origin in 2008, and went on to introduce cutting edge topics from business transformation, marketing technologies, and data analytics and industry insights to customers in Austria and beyond. The company expanded with offices in Switzerland, Canada, Brasil, and San Francisco.
point of origin was ahead of the curve with Customer Journey Consulting and introduced high level Cultural Transformation to the market as soon as Customer Journey Mapping got traction with austrian business leaders.
In 2020 Andreas Hladky and his digital team joined PwC Austria to form PwC Digital Consulting and create synergies between local market expertise and a global network of digital professionals.
Contact Andreas Hladky directly.
Connect to Andreas Hladky on LinkedIn.